SCHEDULE

VISUAL RHETORIC
ENGL 392B
Winter 2013
Professor O'Gorman
TUESDAYS of each week are dedicated to theoretical discussions. THURSDAYS are reserved for hands-on workshops.
Most linked readings below are available in .pdf from the course LEARN site.
Workshop day numbers (1-13) are chapters from Alex W. White, The Elements of Graphic Design. 2nd Edition. NY: Allworth Press, 2011.
DATE
READINGS AND WORKSHOPS
Tuesday,
January 8

Course Introduction

 
Thursday,
January 8

Form groups and start blog. Introduction to Fireworks. Typographical autoportrait.
Tuesday,
January 15

O'GORMAN:
> Phillips and McQuarrie, "Beyond visual metaphor: A new typology of visual rhetoric in advertising."
Introduction to Assignment 1: Typology of Visual Rhetoric
Thursday,
January 17
Working with lines and importing images.


Tuesday,
January 22
 GROUP: Alexandra Balint, Aaron Hernandez, Alexandra Kteily
> Martin Jay, "Scopic Regimes of Modernity"
O'GORMAN:
> Marcel O'Gorman, E-Crit Chapters 1 and 2
Thursday,
January 24
 Overview of Design Fundamentals, based on Alex W. White.
Scopic Regimes poster exercise.
Tuesday,
January 29

GROUP: Logan Atienza, Nicole Forrest, Matt Mendonca, Brendan Staley
> Ernst Gombrich, From Art and Illusion
GROUP: Jessica Hunt, Farzaneh Irani, Bert Matzek, Amanda Wheatley
> WJT Mitchell, From Blake's Composite Art
Thursday,
January 31

1. Space Is Emptiness
2. Symmetry and Asymmetry
3. The Historical Developments of Space
PRESENT FIRST ITERATION OF PROJECT 1: TYPOLOGY POSTER

Tuesday,
February 5

GROUP: Alida Iacobellis, Rebecca Lee, Sophia Pelka, Jessica Rodriguez
> Sigmund Freud: The Interpretations of Dreams: Chapter 1 (Part 1 up to "A: The Relation...") and Chapter 6 (Part 2)
GROUP: Justine Alkema, Ingrid Kaat, Ashley Nunn
> Georges Roque, "Magritte's Words and Images"


Thursday,
February 7

4. Unity and Space
5. The Seven Design Components
6. How to Use the Seven Design Components
PRESENT SECOND ITERATION OF PROJECT 1: TYPOLOGY POSTER
Tuesday,
February 12

O'GORMAN:
> Mohamed M. Mostafa: "The persistence of memory: an fMRI investigation of the brain processing of Surrealistic imagery in advertising."
> McQuarrie and Mick, "Figures of Rhetoric in Advertising Language"
Roland Barthes, "The Rhetoric of the Image" and "The Third Meaning"
Thursday,
February 14

7. Page as Visual Structure
8. Conecting Elements and Pages
9. Three-Dimensional Space
PROJECT 1 POSTER AND ESSAYS DUE
Tuesday,
February 19
 READING WEEK - NO CLASSES
Thursday,
February 21
Tuesday,
February 26
 GROUP: Tim Lam, Lena Larionova, Matt Neill, Quinn Silbermann
> Walter Benjamin, "The Work of Art in the Age of Mechanical Reproduction"
GROUP: Arjun Bhatt, Saudia Rahamat, Kamila Razack, Jacqueline Chan
> Roger F. Malina, "Digital Image:Ditial Cinema: The Work of Art in the Age of Post-Mechanical Production"
Thursday,
February 28

10. Listening to Type
11. Typographic Technicalities
12. Display Type
13. Text Type
Tuesday,
March 5
 GROUP:Maria Dubecki, Tabitha Hamp, Megan Lee, Kelsey Schneider
> Edward Tufte, From Envisioning Information.
GROUP: Jeffrey Macarandang, Winona So, Michelle, Sterba, Robin Thomas
> Edward Tufte, "The Cognitive Style of PowerPoint"
Thursday,
March 7
 Book Cover Design Workshop
The Book Design Review (for in-class exercise)
Book Cover Templates
Book Cover Samples
Tuesday,
March 12
 GROUP: Kimberly Kochanuk, Cayley Macarthur, Tanis Roach
> Gunther Kress and Theo van Leeuwen. From Reading Images: The Grammar of Visual Design.
Thursday,
March 14
 Poster Workshop
Tuesday,
March 19
 Guest Lecture by PhD Candidate, Adam Bradley
Thursday,
March 21
 FINAL PROJECT ITERATION 1 DUE
Tuesday,
March 26
 O'GORMAN
> Jay David Bolter and Richard Grusin, "The Double Logic of Remediation."
Thursday,
March 28
 FINAL PROJECT ITERATION 2 DUE  
Tuesday,
April 2
 STUDIO TIME FOR FINAL PROJECT
Thursday,
April 4
 FINAL PROJECT DUE 

DESCRIPTION :: SCHEDULE :: ASSIGNMENTS :: LINKS :: HOME