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| Weekly Class Schedule | ||
| Date | Theory | Practice |
| Sept 11 | Intro. to course.
In-class reading. |
Typograhpical autoportrait. Groups established. Set up Blog. |
| Sept 18 | Read Pricken, 40-79, on the “Kickstart” method.
Read White, "Section 1: Space." |
Visit from GRFF Marketing Team.
Kickstart workshop. |
| Sept 25 | Read Enzensberger, "Constituents of a Theory of the Media" (ACE).
Read Baudrillard, "Requiem for the Media" (ACE). Read Pricken, 180-200 “Break out of the Frame” and “Alternative Media.” |
Studio time for GRFF Campaign. |
| Oct 2 | Read White, "Section 2: Unity"
Present individual “pitches” for GRFF Campaign. |
Studio time for GRFF Campaign. |
| Oct 9 | Launching of GRFF Campaign.
Introduction to Kickstart Project. Read Pricken, 80-125 |
GRFF Campaign begins. Post comments / photos to blog.
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| Oct 16 | Read Plant, “Now, the S.I.” (ACE)
Read White, "Section 3: Page Architecture" |
Report on GRFF Campaign success. GRFF Essay Due. Kickstart Exercise. |
| Oct 23 | Read Pricken, 126-179
Critique of Kickstart Project Drafts. |
Kickstart Draft 1 due. Post comments / photos to blog.
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| Oct 30 | Review of final Kickstart Projects.
Introduction to Kickstart Remix Project. Read White, "Section 4: Type." |
Kickstart Final due.
Post comments to blog. Remix Exercise. |
| Nov 6 | Read Klein, "New Branded World," "The Brand Expands,"
"Culture Jamming" from No Logo (ACE).
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Branding exercise. |
| Nov 13 | Review of Kickstart Remix Drafts.
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Kickstart Remix draft 1 due. Post comments to blog.
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| Nov 20 | Read McQuarrie and Mick, "Figures of Rhetoric in Advertising
Language." (ACE)
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Rhetorical Figures Exercise.
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| Nov 27 | Review of final Remix Projects
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Kckstart Remix final due.
Post documentation of all projects to blog. |
